Filming Prep-Male Gaze

To challenge the convention of the male gaze, as our target audience is predominantly younger females, we plan to film the woman in the view of other women.

Laura Mulvey came up with the idea of the 'Male Gaze' in 1975. It's the idea about how the audience views the characters from the male heterosexual perspective. And this convention will be challenged by us in our pop music video. We will do this by focusing on her voice rather that her image and body features.