Meghan Trainor-All About That Bass (Theories)

Meghan Trainor is our chosen artist so I thought it would be a good idea to look at her other work. She has recently had a very successful song 'All About That Bass'.

Theory

Applying Goodwins theory to this music video it is a very amplified video. It exaggerates the key theme and meaning to the video so much, which is the fact you should be comfortable with yourself an have confidence no matter what anyone says. This could also link to Levi-Strauss' theory that there are binary oppositions within the video. There are clear opposites in this, the main one being thin and curvy but also elements of young and old, and men and women. 

The artist herself is subjective in the video as it is her telling the story and performing rather than watching over the performance. 

Visuals

The video consists of a lot of colour, particularly pastel colours which is very girl-y. This is what a pop video should have, she has kept to the conventions here. Another convention applied in this music video is the performance, there is a lot of dancing which projects a very lively feel to draw the audience in. It often cuts to different scenes of different people dancing and different outfits and different orders, this appeals to the audience as they get to see the artist in many ways and at different angles.

Lyrics
The lyrics are very repetitive in this song, the artist looks at the camera and we see her sing to the important lyrics that she means and the phrases she wants to get out to the audience and her beliefs she wants to portray. These lyrics include one about herself, and the audience, 'every inch of you is perfect', 'I'm no stick thin barbie doll'. You could consider Steve Archer's theory for the use of lyrics in this music video. The artist in this video is the centre of attention (also typical of pop in general) there is lots of close-ups of her lip syncing and dancing, being in the heart of the video, suggesting that the feeling and moods about the song and video are more genuine.

Copyright Permission

Our favourite song choice for making a music video out of the four is 'Dear Future Husband' by Meghan Trainor. We like the overall tone of the song, it is definitely in the pop genre but is not a hybrid genre. I believe the genre crosses with a 50's/swing/rock & roll genre which gives it a very upbeat feel that we love. This music video will have a lot of high energy performance, possibly with a 50's style theme.

We have followed Meghan on Twitter and decided to seek permission to use her song through this.

We also emailed her PR team asking for permission to use the song. However we have yet to get a reply from either media.

Possible Song Choice

On our Twitter account we were followed by a couple from America called 'Brytt & Kev' who are a Indie-Pop band. We thought we would take the opportunity and listen to their music. We really like their song 'Best Friends and Lovers' and may consider it as a song choice for our music video. As they follow us we direct messaged them asking permission and they granted us with it.

We like the song because it is clearly a pop song which is quite catchy, the only problem is that we can't immediately imagine a music video for it, whereas our other song choices we can imagine an idea for a video straight away.

This is the link to the song:
http://bryttandkev.com/track/664357/best-friends-and-lovers?autostart=true

First Song Choices

These are some first song ideas we have before we have done any in-depth research. We have decided to go for Pop/R&B genre as we both enjoy listening to it and we know the conventions of the music videos for both of these genres.

Without you-Mattias Andreasson

Future Husband-Meghan Trainor

Close Your Eyes-Meghan Trainor