Advert

This is the advert for our album. We have used The same image and fonts as the digipack cover to keep the consistency and the typical convention of pop album adverts. The aim of an advert is to boost sales of the album and get the artist well known. I believe that this advert will do this but we have set up an online survey to get some audience feedback as the audience perspective is the most important. 

We have put all of the important information you would typically find on a music advert, for example the production company name, artist website and featured/famous songs. Using the pink textured background will attract our target audience-girls aged around 10/12 upwards to possibly early/mid 20's, and encourage them to buy the album. 

Beyonce-Album Advert

This advert is a bit different to the others I have looked at. It still has the front digipack cover on there, but very small and it doesn't grab your attention straight away. This advert uses two of the inlay images, both of which the artist is in very similar poses. one with, and one without makeup. This is showing the transition between the two different looks of one person, bringing out the famous alter-ego.

The colours throughout the advert are constant, with a sepia filter. Although Beyonce isn't fully in the pop genre, it is unusual for pop adverts to have one tone. They are normally more colourful to grab the audiences attention. However this could draw the viewer in as it is different to others and does actually stand out.

The font throughout the large type is the same, with the Sasha Fierce logo which is very well known. Again, drawing in the audience. On the side we see a smaller group of very simple, plain text, this is mentioning the famous songs on the album, also drawing in the audience and advertises the album successfully.

Jessie J-Album Advert

This is Jessie J's advert for her album 'Who you Are'. Is has the same image and logo as the album itself, which is a typical convention for pop adverts. Especially as their album covers get very well known. 

It has an extension on the bottom, however, different to Lana Del Rey it is not an extension of the image. It is plain black, tying in with the colour theme on the artists hair, nails, make up and clothing. This works well as the block colour stands out and the text is therefore enhanced and the audience is drawn into it to read. 

The text is a simple font, easy to read and is using the same colours as the text in the album cover, this creates a sense of consistency and continuity, and advertises her album and songs well.
Once again, the 'legal jargon' is placed at the bottom of the advert, with the logos of the record label.

Lana Del Rey-Album Advert

Although Lana Del Rey is not our exact chosen genre I decided to look at the advert for her album as it is the same as her album cover, but just extended. This is effective because the target audience are most likely to know what the album cover looks like, especially with this one as it is so simple.
There is the same font used for the artist name and the album name, this is going against our conventions for pop digi packs. However the font for the information about the release date and the songs is different and stands out for this reason.

At the bottom of the advert we see the logos of where the album is sold, the artist website and the music label.

The colour of the font and background have swapped for each part of the types-white on blue and blue on white. I like this idea, it makes each stand out separately without changing fonts.