Decisions-Fonts

Following our audience research we decided to go for the  first font for the artist name as most of the girls who were in our target audience liked it and though it would be the best choice. As the 15 year old's said to use pink we have used this font and test out different colours, including baby and hot pinks, as also seen in a previous post.

And for the album title we have decided to also use the first font as we believe it was the most appropriate as it looked classy an good for a pop digipack cover - according to our research. We have not yet decided on colours for this text but I think it needs to be different to the colour of the artist text. As the boy in our audience research said it would look good with a constant font because it would look neater, we have decided that it is a possibility to use the same font for the album title and the song titles on the back cover, so there is a consistent theme throughout the digipack but with the artist name standing out.

Fonts-Audience Feedback

I showed this image to and audience including two 18 year old girls, one 17 year old boy, three 15 year old girls and a woman in her 40's.

The 18 year old girls said that it was a good idea to have the different fonts for the artist name and the album name. They liked the 1st and the 3rd font for Rosie Pink as they were 'edgy' and 'classy', respectively. For the album name they liked the fact that it was 'movie/hollywood themed' as it fits with the song. They like the 2nd font as it was different to others they have seen on album covers. The girls disliked the last font for Out All Night as it looked 'like highschool sport' writing and 'unprofessional'

The boy thought the 2nd font was best for the artist name as it was 'girly and perfect for a pop album' he said it was also easy to read which is important for a digipack cover. He also said that having a handwritten font was a good idea, and it was as if she ha signed it herself. This boy said that it would be better to have the same font for both of the artist and album name as it would look neater, however if he had to choose one he would choose the first one as it is 'easy to read' and reminds him of the 'entertainment industry'.

The three girls all agreed that the 1st font was best for the artist name as it 'looks like a signature', is 'unique' and it is 'perfect for a pop CD'. They gave me some ideas on colours as well. They all said that the artist name should be pink as it is a 'girly and poppy colour', but two of them said to use a baby pink and one said to use a hot, bright pink. Two of the girls really like the first font of Out All Night as it looked 'classy' and 'like a proper album title'. The third girl liked the second font as it looked more like the theme and genre we were going for. None of the girls liked the third font as it reminded them of high school musical and looked 'childish'. But they all thought that is was good to have different fonts for the two texts as I differentiates the two products - the artist and her ego and the album.

Finally the woman said that she liked the 3rd font for Rosie Pink as it was 'feminine and classy' and 'still in keeping with the pop genre'. For the album title the font she liked the most was the first as it was 'easy to read', 'stands out' and 'looks like a professional title'.

Possible Fonts

Today we started looking at different fonts and styles for our digipack. From the theme of the song of 50's style, film style we decided to look at vintage film posters to get a feel for the style and fonts used. This gave us a lot of inspiration as to what font we wanted for our album title.

We decided to have a different font for the album name and the artist name as this is a common theme throughout pop digipacks.

Our chosen artist name is: Rosie Pink, and the chosen album name is: Out All Night. For the artist name we want a handwritten font, so it looks like the artist has signed it herself. For the album title we believe a bolder, capital font would be better to really make the name stand out. This is also a theme throughout the vintage film posters-bold writing, usually on a slant. 

We had a look into different colours to use and as it is a pop album we believe bright, girly colours should be used to stand out and really emphasise the artists image. These are the different colours we have tested so far, with a range of pinks, from light and dusky to bright and deep. Personally I think we should use a pink more like the top right colour as it is very girly and a happy colour. Perhaps layering it over a deeper colour would make it stand out and make a statement.