Katy Perry
Teenage Dream
This digipack, I believe, is very typical of a pop digipack. You can tell by the colours and photos of the artist. The digipack is projecting the artists image and this is the main aim for a pop artist.
Image: The image of the artist is quite sexual, we see her naked, laying down in a provocative position. The clouds she is laying on are supposedly made out of cotton candy, sweet things are sometimes portrayed as amorous therefore adding to the sexual image of the artist. Her mouth is slightly parted, adding to the sexual connotations, however this suggests that the album is still about the music and the fact she is a good singer.
Colour: The colours in this digipack are all very similar. Pinks and reds are used, this is also quite typical of a pop digipack and the colours are portrayed as very girly. The blue at the top on the image suggests its at an actual location and makes it a bit more realistic rather than a photo shoot in a studio.
Text: The artists name stands out the most, the font is curly-also a very girly convention, it looks like it has been blown up, perhaps with bubbles or a balloon. This could also be thought of as a provocative image. The album name is made out of sweets, this a theme in the album as you can see that there are sweets used for the 'o's on the back of the album. The sweets give the album a very poppy and girly feel which makes the artist successful in want she wants to portray at this point in time. The album name also looks like it is melting, this could suggest that her 'Teenage Dream', like most, could be slipping away.
Image: The image of the artist is quite sexual, we see her naked, laying down in a provocative position. The clouds she is laying on are supposedly made out of cotton candy, sweet things are sometimes portrayed as amorous therefore adding to the sexual image of the artist. Her mouth is slightly parted, adding to the sexual connotations, however this suggests that the album is still about the music and the fact she is a good singer.
Colour: The colours in this digipack are all very similar. Pinks and reds are used, this is also quite typical of a pop digipack and the colours are portrayed as very girly. The blue at the top on the image suggests its at an actual location and makes it a bit more realistic rather than a photo shoot in a studio.Text: The artists name stands out the most, the font is curly-also a very girly convention, it looks like it has been blown up, perhaps with bubbles or a balloon. This could also be thought of as a provocative image. The album name is made out of sweets, this a theme in the album as you can see that there are sweets used for the 'o's on the back of the album. The sweets give the album a very poppy and girly feel which makes the artist successful in want she wants to portray at this point in time. The album name also looks like it is melting, this could suggest that her 'Teenage Dream', like most, could be slipping away.
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