Digipack Cover - Audience Research Results

From my survey monkey I gathered results about our first digipack cover we designed from 8 people. The ages included: one 15-18, five 18-24, one 25-34 and one 55-64, this gave me a good range of ages including our target audience. There was also 7 girls and 1 boy, this was good because our target audience is girls, however it would have been better to get more boys so there was a range of gender as well as age.

Question 3

All of the people who answered the questionnaire said that they liked the fact the font for the artist name and the album name were different, as a result we will keep these current fonts.

Question 4

Half of the answers said yes, the cover does look like a pop album. However half said they were unsure or no. We may change the overall look to this cover slightly to make it look more poppy. Perhaps by using different colours.

Question 5

5 people said it was important for the artist to be photographed on he from of a pop album and 4 people said no. We will keep her photographed as it is the majority and we have found from our other research of digipacks that most pop albums have the artist on the front.

Question 6

Only 3 out of the 8 people said that the digipack would grab their attention in a shop. To change this we may change the text to stand out a bit more, or perhaps changing the colouring of the image so it is a bold album cover.

Question 7

6 people thought that the colours of the text and the image went together. We will keep the colour of the text the same due to this feedback, however we may need to brighten it up.

Question 8

These we're results I got when I asked what we could do to improve the digipack cover.

From this feedback we will be changing the text so that it stands out more, possibly making it bold or a different colour, perhaps changing the layout of it as well. We will also change the image colouring so that the font stands out a bit more.

1st Digipack Cover

This is our 1st draft of  a digipack cover, we have chosen the colour and fonts for the texts and believe that they are effective, however I believe that the colours may need to stand out a bit more, possibly be brighter. They are easy to read and stand out. The image we have used is from one of the scenes used in the music video so it may be familiar to the audience. 

I have created a online survey using SurveyMonkey in order to get some feedback on this album cover. After finding out age and gender questions include:

• Do you like the fact the artist and album name are different fonts?
• Does this album cover look like a pop album?
• Do you think it is important to have the artist photographed in on the front of a pop album?
• Would this album grab your attention in a shop?
• Do the colours for the image and text go together?
• What changes would you make to improve this album cover?

The answers to these could either be Yes or No, or in some cases Unsure, this would give me quick feedback letting me know I need to change something. The last question, however, is an open question. People will be able to tell me what to improve on specifically to help get the perfect digipack cover.

Music Video

This is our Final Music video.

Beyonce-Album Advert

This advert is a bit different to the others I have looked at. It still has the front digipack cover on there, but very small and it doesn't grab your attention straight away. This advert uses two of the inlay images, both of which the artist is in very similar poses. one with, and one without makeup. This is showing the transition between the two different looks of one person, bringing out the famous alter-ego.

The colours throughout the advert are constant, with a sepia filter. Although Beyonce isn't fully in the pop genre, it is unusual for pop adverts to have one tone. They are normally more colourful to grab the audiences attention. However this could draw the viewer in as it is different to others and does actually stand out.

The font throughout the large type is the same, with the Sasha Fierce logo which is very well known. Again, drawing in the audience. On the side we see a smaller group of very simple, plain text, this is mentioning the famous songs on the album, also drawing in the audience and advertises the album successfully.

Jessie J-Album Advert

This is Jessie J's advert for her album 'Who you Are'. Is has the same image and logo as the album itself, which is a typical convention for pop adverts. Especially as their album covers get very well known. 

It has an extension on the bottom, however, different to Lana Del Rey it is not an extension of the image. It is plain black, tying in with the colour theme on the artists hair, nails, make up and clothing. This works well as the block colour stands out and the text is therefore enhanced and the audience is drawn into it to read. 

The text is a simple font, easy to read and is using the same colours as the text in the album cover, this creates a sense of consistency and continuity, and advertises her album and songs well.
Once again, the 'legal jargon' is placed at the bottom of the advert, with the logos of the record label.

Lana Del Rey-Album Advert

Although Lana Del Rey is not our exact chosen genre I decided to look at the advert for her album as it is the same as her album cover, but just extended. This is effective because the target audience are most likely to know what the album cover looks like, especially with this one as it is so simple.
There is the same font used for the artist name and the album name, this is going against our conventions for pop digi packs. However the font for the information about the release date and the songs is different and stands out for this reason.

At the bottom of the advert we see the logos of where the album is sold, the artist website and the music label.

The colour of the font and background have swapped for each part of the types-white on blue and blue on white. I like this idea, it makes each stand out separately without changing fonts.

Editing Day

Today we had the day off time table in order to get the majority of our music video edited. As we started editing as we went along anyway, we took the opportunity to film some last minute shots as well. Having the long time to do this in one session was very helpful, especially as we were surrounded by people who could help us and share ideas.

Filming Update

On December 1st we went back to Deans Diner to film our performance side of the music video. We took shots of the same thing from different angles and ensured that we had more than enough footage in order to fill the whole song. Whilst we were in Braintree we went over to Freeport outlet centre and filmed some of the narrative part as the 'future husband' treats the artist 'like a lady' buying her clothes and presents. 

Whilst filming we realised that we couldn't change the lighting as the Diner was open but there was quite a lot of natural light coming through the front windows. We decided that, to get round this problem that we would use a colour corrector of Final Cut Express when editing in order to get the right look for our pop music video.