There are many reasons for an artist to create a music video for a new single.
One of main reasons is entertainment, these videos are created to entertain the audience and grabbing their attention. Other reasons for creating a music video are: Advertising, Label Branding, Bringing out the Emotions of the song, connecting the audience to the artist, Multi-media platforms, wider location release, making money and enhancing/recreating the artists image.
Advertising
Music videos are used to advertise not just the song but the artist, the label and the whole production company. These videos make a lot of money for the companies as is persuades the audience to buy the single and album and possibly even branch out to buying other albums from the production companies. They also bring money in from external advertisement such as adverts before the video on YouTube or TV channels as the adverising companies have to pay the record label, creating music videos also benefits YouTube, TV channels and others by getting other advertisement money in for the popular, high viewing videos.
Location/Multi-media Platforms
By making a music video the song can be released on many platforms such as TV, YouTube, Facebook etc as well as the song being released on radio, Spotify etc. The song can also go viral and spread all around much quicker as it can be viewed on all these platforms.
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