Andrew Goodwin's Theory

This is Goodwin's theory of music genre, we learnt it in todays lesson.

• The visuals either illustrate, amplify or contradict the lyrics and music.
• Genres often have their own music style/iconography.
• Close-ups should always be included.
• The artist/band might want to develop their own star iconography, which becomes their star image.
• Voyeurism is a common theme within music videos.
• Intertextual references are also popular.
• Goodwin also argues that female performers are often objectified for display purposes, often through a combination of camerawork and editing with fragmented body shots emphasising a sexualised treatment of the star.