This advert is a bit different to the others I have looked at. It still has the front digipack cover on there, but very small and it doesn't grab your attention straight away. This advert uses two of the inlay images, both of which the artist is in very similar poses. one with, and one without makeup. This is showing the transition between the two different looks of one person, bringing out the famous alter-ego.
The colours throughout the advert are constant, with a sepia filter. Although Beyonce isn't fully in the pop genre, it is unusual for pop adverts to have one tone. They are normally more colourful to grab the audiences attention. However this could draw the viewer in as it is different to others and does actually stand out.
The font throughout the large type is the same, with the Sasha Fierce logo which is very well known. Again, drawing in the audience. On the side we see a smaller group of very simple, plain text, this is mentioning the famous songs on the album, also drawing in the audience and advertises the album successfully.
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