is a Pop artist who was first established as a country artist but as she has evolved, along with her image she has gone over more to the pop genre. She has been in the public eye since she was about 16 as her debut album was released in 2006.
A lot of Taylor's songs are about boyfriends, ex-boyfriends and break ups. This is a typical convention for pop music. Her latest released album 'Red', the fourth album from Taylor Swift, had many hit single on it that were in the charts worldwide. This is a typical pop album, the songs feature themes of relationships, being young, family and love.
This video could be seen as a very typical pop music video. It contains a variety of colours, dance choreography, and the artist is centre of attention. These are all typical conventions of a pop music video. It is also a good representation of a pop video as it is all pretend with Taylor in all the different costumes and contains a slight storyline then cuts back to Tylor Swift singing as her normal self. Another typical convention of a pop video is that there is many different shots of the same person (the artist) and dance to enhance the audience's viewing. These shots have a very fast cutting rate, usually with the beat of the song. This music video is a very feel-good video and makes you just want to dance, this is also typical of pop music.
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