Conventions of Pop Music Videos

Pop music videos are created mainly to advertise the song and the artist tot the audience. The videos are usually quite lively, with bright colours, props, dancing etc. Many aspects on the videos can be analysed, such as:

Camera

There is usually a lot of different scenes, including many close up's of the artists face, often showing the emotion of the song and connecting the audience with the artist. 

There are often long shots or establishing shots, usually including dance choreography or telling a story.

Mise En Scene

There are often many colours in pop videos, these colours are also enhanced to make it look happier and brighter. 

Pop videos also tend to have a lot of dancers in the video along with the artist being centre of attention, the people in the video are often dressed in similar clothes with a similar colour pattern to make them all look the same.